Institute for SMEs and Crafts at the Allensbach University of Applied Sciences

Logo: Institute for SMEs and Crafts at the Allensbach University of Applied Sciences
  • Training provider
  • Consultant


Friedrichstraße 65 A
77933 Lahr / Schwarzwald

View phone number+49(0)176 56778890
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Prof. Dr. Jürgen Wagenmann

View phone number+49(0)176 56993399
Send email

Key competencies

Dual VET; Dual Higher Education; Blended Learning; Train-the-Trainer; Internationalization of businesses and education

    Corporate Profile

    About us

    The Institute has an emphasis on knowledge transfer in dual education. The focus is on educational counseling in dual vocational education and training (VET) and dual higher education (dual university study programs) according to the German model, as well as knowledge transfer by advising governments, chambers of industry and commerce, business associations and companies.


    > for SMEs:

    • Expert and industry delegation visits
    • Executive training programs
    • Internationalization counseling, market entry strategies
    • Listed advisor of the German Federal Office for Economic Affairs and Export Control (BAFA)
    • Listed trainer in the training database of the Federal State of Baden-Württemberg

    > for educational institutions:

    • Conception and development of dual VET and dual study programs
    • Digitalization in dual VET and dual higher education
    • Methodological-didactic concepts for blended learning
    • Internationalization in education, e.g. university partnerships
    • Delegation visits

    > for international students:

    • Study tours in Germany and Europe (business, technology, culture, language), university certificate with Credit Points (ECTS)
    • Internships in German companies

    Key Areas

    • Dual VET and Dual Higher Education
    • Conception and implementation of dual university study programs
    • Blended Learning
    • Distance Learning
    • Internationalization of education

    Project Examples

    • Digitization and optimization of dual VET and further education in the craft sector (sponsored by the Ministry of Economic Affairs of the German Federal State of Baden-Wuerttemberg). Cooperation with the Chamber of Crafts Konstanz:,667,114.html
    • Delegation visits from Chinese Vocational Colleges interested in the German system of dual VET and dual Higher Education
    • "Holiday Campus" – summer and winter holiday programs in Germany and Europe for international students

    Web content available in:

    • English
    • German
    • Other languages

    Industry sectors

    • Business management
    • Business process improvement
    • Change management
    • Culture management
    • Education/schooling
    • Leadership
    • Management
    • Office administration
    • Office organisation
    • Project management
    • Train-the-trainer

    Types of training offered

    • Advice/consulting services
    • Blended learning
    • Certification, training management
    • Coaching
    • Company courses
    • Company trainings
    • Cross-cultural management
    • Cross-cultural training
    • Development projects in the training field
    • Distance learning
    • Distance learning with face-to-face meetings
    • E-learning (CBT/WBT)
    • E-learning systems
    • Education/training in people-management
    • Entrepreneurship
    • Evaluation and analysis
    • Executive courses
    • Face-to-face tutorials in foreign countries
    • Face-to-face tutorials in Germany
    • In-house courses
    • International business development
    • International cooperation with institutions in developing countries
    • LMS Learning Management Systems
    • Seminars on setting up a business
    • Start-up advice
    • Study tours: Intercultural dialogue
    • Train-the-trainer
    • Vocational and non-vocational further training
    • Vocational school courses
    • Vocational training and further training, retraining

    Services are already offered in

    • China
    • Germany

    Services can additionally be offered in

    • Cambodia
    • Hong Kong
    • Indonesia
    • Lao People's Democratic Republic
    • Mongolia
    • Taiwan
    • Thailand
    • Viet Nam

    Services can be offered in the following languages

    • Chinese
    • English
    • German

    Internationally known certifications/memberships

    Deutsch-Asiatischer Wirtschaftskreis e.V.
    German-Asian Business Circle

    Robert-Bosch-Str. 32
    Office twenty, building B, 5th floor
    DE-63303 Dreieich

    Target groups

    • Vocational education (VET) institutions
    • Dual higher education institutions
    • Vocational Colleges
    • Universities of Applied Sciences
    • German SMEs with market entry plans to China
    • Chinese SMEs with market entry plans to Germany