Know How! AG opens Chinese office

The Know How! AG opened its first foreign office in September 2014, located in the Chaoyang District in Beijing. The Chinese office employs a team of three. The aim of establishing Know How! Software Technology (Beijing) Co. Ltd is to offer the company's established quality of e-learning on the Chinese market.

In addition to individual e-learning projects, the Microsoft Office portfolio will have priority.

The expansion of Know How! AG to the Far East is yet another step towards internationalisation. The first step in this direction was the acquisition of new customers through partnering companies in the European market. Because of the huge distance and resulting major time difference, it is difficult to access the Chinese market by way of partnering companies alone. This is why Know How! AG decided to become active in the Chinese market with its very own representation.

"China continues to be a growth market, especially in the field of education and in particular in the field of e-learning. We attended a training fair in Shanghai last year, where we registered great interest in our range of products. This is why we are sure that China provides the right market for further pursuing our growth course of the past years", says Lorenz Muck, Manager of International Development and General Manager Know How! Software Technology (Beijing) Co. Ltd.