On 30 July an international campaign to promote the "Recognition in Germany" portal abroad was launched by the Federal Institute for Vocational Education and Training (BIBB) on behalf of the Federal Ministry of Education and Research (BMBF). It aims at expanding and improving the amount of information on professional recognition provided for skilled workers interested in immigrating to Germany. The focus countries of the campaign are Italy, Poland, Romania, Spain and Turkey.
The campaign focuses on the cooperation with multipliers who serve as a contact point for people interested in immigration to Germany and assist them when leaving their country.
For this purpose it is intended to establish cooperation agreements in the months ahead, in particular with diplomatic missions, Goethe Institutes, public employment services and other stakeholders. The multipliers will be supplied with multilingual material (posters, flyers etc.) containing information about the topic of recognition and encouraging readers to use the services provided on the recognition portal.
At the same time, the key content of the recognition portal will be gradually translated into various languages. Information is available not only in German and English but also in Italian, Romanian, Spanish, Polish and Turkish.
Starting in autumn, people interested in migrating to Germany will be made aware of the services of the portal directly via globally displayed online advertisements on migrant platforms and similar formats. The stories of persons who already went through recognition and tell about that experience will be at the heart of the campaign.
The recognition portal will also link its activities with other immigration-relevant information services of the Federal Government. For example, the project cooperates with the welcome portal "Make it in Germany" which provides information on living and working in Germany.